Borders, JPMorgan Chase Expand Card Relationship
Bookseller Borders Groups, Inc. is teaming up with JPMorgan Chase & Co. to offer an enhanced version of their co-branded Visa credit card. For each dollar a cardholder spends at Waldenbooks or Borders, the consumer will earn points toward gas, dining out or for use at the supermarket. When a customer reaches 25,000 points, they can be redeemed for a $25 Borders gift card. Cardholders in the Borders loyalty program can also earn reward points from each purchase.