Co-Op Services CU Focuses On 'NextGeneration'

LIVONIA, Mich. - (10/06/04) -- Co-Op Services CU said it hopes tocapture new membership with a new program offering savingsincentives to kids. The 'Next Generation Savings Club' will providefinancial literacy programs in the schools and quarterlynewsletters, one for kids up to 13 and another for teenagers.Participants will also get a special passbook and membership cardand be eligible for various savings incentives.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER