Corporate CUs To Introduce New Ad Theme, Tagline

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The Association of Corporate Credit Unions is rolling out a new ad campaign it says is designed to promote natural-person credit union investments into the corporate CUs. The theme uses "A Perfect Fit" as its tagline and will be the basis for the advertising. The campaign was unveiled during CUNA's Government Affairs Conference here. According to the ACCU, the branding idea was initially developed two years ago by the Corporate Marketing Forum and over that time has been working to develop a brand logo that can be integrated into corporate marketing efforts. As part of the effort, the Corporate Credit Union Network logo will be eliminated.

"We want to communicate that corporates are an important part of the credit union family and we want to emphasis that natural person credit unions can get all the portfolio diversity they need when investing in the corporate credit union network," said ACCU director Mike Canning.

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