CU's Ad Campaign Can't Be Used Again Until 2021

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CommonWealth One FCU here is rolling out a marketing campaign it won't be able to reuse for another 17 years. The credit union is leveraging the return of the 17-year cicadas, which are swarming in the Midwest and mid-Atlantic states. "Flying blindly through your finances?" asks one ad. "Trust your financial partner. CommonWealth One." Another ad asks, "Do you have your next 17 years planned?" and urges members to look to CommonWealth One for financial planning. The advertising has been appearing on the CU's website. The $225-million CWOFCU serves approximately 39,000 members.

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