Credit union staff and volunteers from New York and New Jersey plan to stand outside the "Today Show" studio in a bid to get International Credit Union Week recognized by the morning news and talk show.
According to the New York Credit Union League, credit unions have tried to get on the "Today Show" several times in the past on International Credit Union Day, with varying degrees of success. Last year, a couple dozen credit union representatives were on hand at the studios during the broadcast and not only did they get to talk to Al Roker but they even got on camera three times during the show.
With CU reinforcements coming from New Jersey and some community development credit unions joining the other New York CUs, the league said it expects upwards of 50 people from a variety of credit unions.
"We are thrilled to have New Jersey participate in this effort to give credit unions a presence on national TV," said event coordinator Tracy Sussmann, Vice President, Operations, Entertainment Industries FCU. "It's indicative of the true cooperative spirit of credit unions."
This group will have to get an early start to take its place outside NBC studios in order to be on site when the cameras roll and Al Roker strolls. Credit union representatives will be decked out in credit union brand t-shirts and will hold credit union brand posters and banners.
And credit unions do have an "in" with the Today Show: Roker is a member of NBC (NY) Employees Federal Credit Union.
Throughout this week, credit unions across the globe will hold open houses, visit with their lawmakers, and host a variety of community events to mark 2003 International Credit Union Day and Week.
