Deal of A 'Life' Time Offered

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How would you like to take out a full page ad in a major national magazine for about half the cost? That's essentially the idea behind Market & Sales Logic's Community Outreach program.

The marketing firm has inked a deal with "Life Magazine" that would allow CUs to buy full-page ads in the national publication at a price point that is nearly half the cost to purchase a full-page ad in a major newspaper. MSL has created four different ads that will be placed in Life Magazine at strategic times during the year. A portion of the ad can be tailored to tell a specific credit union's story and then is run only in that CU's region.

The ad dates are in tandem with Life's editorial calendar, and participating CUs will be encouraged to tailor their messages to whatever "Life" happens to have on tap at that time.

"Life publishes 12 million copies every week, and the page rate is $320,000. No credit union could afford that individually," Skudin observed, noting that Bank of America spend 65% more on advertising than the entire credit union industry put together.

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