Desert Schools FCU Thinks 'Outside TheBranch'

Register now

PHOENIX - (10/19/05) -- Desert Schools FCU is taking itsproducts and services promotions on the road in hopes of spreadingthe word about its offerings and enticing new members to join. In apromotion the $2.5 billion credit union bills as 'Thinking Outsidethe Branch,' the credit union's Events Team attends 15-to-30 eventsevery month, including professional football and hockey games andhigh profile concerts, to promote products and services and buildrelationships with community groups. The team of 60 employees istrained on the various promotions, then attends the events where itprovides informational pamphlets, giveaways and prizes.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER