ST. LOUIS - (09/02/04) -- A majority (66%) of consumers saythat discounts are the reason they participate in the loyaltyprograms they join. But, when it comes time to collect theirrewards, most consumers choose to redeem their points for giftcertificates, according to actual customer behavior patternstracked in loyalty marketing programs operated by Maritz LoyaltyMarketing. Additionally, the Maritz Poll found that afterdiscounts, consumers say that cash back (54%) is the next mostpopular reason, followed by merchandise (49%), gift certificates(34%) and travel (29%). However, when actually redeeming rewardsthey have earned, consumers redeem for gift certificates mostoften, followed by cash back, discounts, merchandise andtravel.
-
Synovus Financial demonstrated at an industry conference how it is using Microsoft's Copilot to help its staff address customers' concerns.
2h ago -
The U.S. arm of Spanish banking giant Santander has hired Swati Bhatia to oversee retail banking and its digital transformation efforts. Bhatia joins at "an inflection point" for the company, which aims to be "a digital bank with branches," CEO Tim Wennes said.
3h ago -
Mariya Rosberg is named Americas head of banking and financial services at Marsh McLennan's Oliver Wyman unit; startup ZayZoon raised $15 million in a new funding round; and more in the weekly banking news roundup.
3h ago -
Last year, the Raleigh, N.C.-based Integrated called off a deal to sell itself to MVB Financial after bank stocks took a hit in the aftermath of the regional bank failures. Capital hopes to expand its government-guaranteed lending with the transaction.
4h ago -
Once a prominent figure spurring financial institutions to engage in cryptocurrency, Bankman-Fried's downslide began with the collapse of the digital asset exchange FTX in late 2022 and hit rock bottom with his sentencing to 25 years in prison.
4h ago -
But the 30-year fixed rate mortgage is still near 7%, and that remains the overhang on the housing market, Freddie Mac said.
5h ago