The $520-million EECU here has signed on as the official credit union of the Fort Worth Brahmas, a minor league team playing in the Western Professional Hockey League.
EECU kicked off its partnership by holding a "Hat Trick" contest. Any new member who opened a checking and savings account, in addition to taking out a new loan, had their name put into a drawing for a framed and autographed Brahmas jersey signed by the entire Brahmas team. The jersey was awarded to Douglas Pierrard during a game time intermission. EECU also held a "tug-of-war" between Bruiser, the Brahmas mascot, and Dollar Dog, EECU's children's mascot. Children were chosen from the audience to participate. Dollar Dog was victorious and children received a gift for their participation.
The partnership with the Brahmas includes EECU's advertising on the ice, two dasher boards, one backlit drop at the concession stand, signage inside the arena, as well as advertising in the official Brahmas game program. EECU also has two ATMs inside the Fort Worth Convention Center as part of this deal.
EECU will be promoting its partnership with the Brahmas at credit union-sponsored events, such as the Keller Festival, the Honey fest in Burleson, the Mustang Stampede 5K Fun Run, and the Train and Grain Festival in Saginaw to name a few.
