First Tech CU ModernizesTheme

BEAVERTON, Ore. - (02/18/05) -- First Tech CU, the credit union forMicrosoft and hundreds of other technology companies, said it isupdating its logo to 'Think Forward.' Research showed that the $1.5billion credit union's previous tagline, 'Banking Outside the Box,'which was introduced in the early 1990s, was perceived as dated.The credit union is also changing its website address tofirsttechcu.com, from the current 1sttech.com.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER