First Tech CU 'Thinks Forward' Instead Of'Out Of The Box'

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BEAVERTON, Ore. - (03/18/05) -- First Tech CU, the credit union forMicrosoft Corp. and hundreds of high tech companies, is no longer'Banking outside the box,' and instead urging members to 'ThinkForward." The new tagline is aimed at promoting the human side oftechnology and to show a warmer side of the $1.4 billion creditunion, an official with First Tech CU said. The tagline is part ofa new branding and ad campaign, which also features a redesignedlogo. The campaign, designed by AlloyRed, of Portland, Ore., willbe supported by outdoor, transit and in-branchadvertising.

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