For Some Members, The Face Of Checking Looks Familiar
They're on plates, keychains, mousepads, computer screensavers, coffee cups and T-shirts. And now, pictures
Linda Caldwell, director of marketing for personal products for Clarke American, said the newest product, MyStyle checks, allow
"Customers have a real affinity for a high level of customization,'' Caldwell said. "And we knew we had the technology to offer
Members can order their personalized checks via mail, but Caldwell said, most have been Internet driven, giving consumers the
"We went with a more generic style so the focus would be on the picture,'' she said.
The strategy is not security-related: it's simply letting the customer express him or herself.
"We didn't go at it as a security standpoint,'' Caldwell said. "The problem with that is if you have a joint account, you would have
Since the Internet promotion began in 2001, followed by a branch promotion last year, Caldwell said most customers who choose
"The second choice is pets,'' she said, adding it breaks down to "90% dogs versus 10% cats.''
Linda Roothame, senior product marketing manager for Clarke American said MyStyle checks take personalization to a new
"The company offers dozens of check designs,'' Roothame said. "But none are quite as individual as the MyStyle checks because