Getting Down To Business

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The strategies being employed by credit unions to develop new business from existing and new members are becoming increasingly sophisticated, as The Credit Union Journal's 5th Annual SEG & Business Development Conference here made quite apparent.

Yet at the same time, several presenters made clear, credit unions are also leveraging some traditional strengths to recruit new members and then build and retain their loyalty.

For an overview of the insights shared at the conference, see coverage beginning on page 15.

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