Iowa League Wins Award For Response To Attacks

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The Iowa Credit Union League has won a first place PRIME award for a crisis communications strategy it used to respond to bank attacks.

Presented by the Central Iowa Chapter of the Public Relations Institute, the league was recognized for its efforts after the state's banks made significant efforts during the 2003 legislative session to have Iowa's credit unions taxed.

"To eliminate competition, bankers vastly outspent credit unions, hired three times more lobbyists and disparaged credit unions in the media through a negative advertising campaign," the recognition notes. "Despite having the odds stacked against them, credit unions received an unprecedented amount of grassroots support, had a crisis communications plan in place and defeated crippling banker-supported legislation that would have increased taxes on the state's largest credit unions."

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