January Loan Volume Soars More Than 300% At One Minnesota Credit Union
Recession? Not at Affinity Plus Federal Credit Union here, which saw its January loan volume
And, said President and CEO Kyle Markland, February is showing promise of a repeat performance.
"January is typically one of the slowest months in the financial services industry, particularly for loans,'' he noted.
Markland said he was actually surprised when the credit union posted a whopping 367% increase in loan volume
"The results support our core belief that relationships are recession-proof,'' he said. "We believe that if we take care
Melissa Holtan, director of marketing, said much of the credit goes to Markland for creating an environment in
"It's not a program, it's an expectation,'' she said, adding that people who don't have that spark for member service
Holtan said the CU has a very rigorous hiring process to ensure the best fits possible. Once an application is
After that comes a computer-generated personality assessment test "to see if they fit" and "to see if they fit within the
Since the more intense hiring process was put in place last year, turnover has been low, she said.
Once in the door, technical training is secondary to hands-on people skills and culture training. Their number one
Markland downplayed the lower loan APRs as the key reason for the improved loan volume.
"Our pricing strategy is that we do not need to be the industry leader, but we need to be competitive,'' he said. "Those
Among the loan products that drew members were home equities for consolidation of bills or remodeling projects,
Vehicle loans have been on the rise - nearly doubling-since a December campaign to educate consumers about the
Markland was recently named one of the top 30 people to watch in 2003 by Tri-Cities Business Monthly. He was