Michigan League Approves $1 Million ForCU Ads

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PLYMOUTH, Mich. - (09/28/04) -- The Michigan CU League said it willprovide up to $1 million in matching funds to help the CU MarketingAlliance finance cooperative advertising efforts. The league hopesthe funds will encourage broader participation in cooperative adcampaigns. The marketing alliance and the Cooperative AdvertisingTask Force are recommending a cooperative branding campaign to aidlocal marketing efforts and build membership growth.

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