New CU Ad Campaign Planned InWest

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RANCHO CUCAMONGA, Calif. - (10/11/05) -- Credit unions in California andNevada will be asked to foot the bill again for a broad marketingcampaign to follow up on this year's public advocacy mediainitiative. Next year's campaign is expected to be broader thanthis year's $6 million radio and newspaper program, which ran in 28markets in the two states. Research indicates this year's campaignwas successful in both reaching consumers in the two states andhelping to sway them towards credit union advocacy, and inincreasing the favorable impression of credit unions among bothmembers and non-members. Credit unions in the two states will beasked later this month to approve additional expenditures to fundnext year's campaign.

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