New Promotion Is Music To Cardholders'Ears

Register now

DALLAS - (04/13/05) -- RewardsNow, a credit card loyaltyprogram offered to credit unions, said participants can nowdownload music off the Internet for free with points earned fromusing their credit or debit cards. Music RewardsNow provides accessto cardholders to more than 800,000 songs, with each song availablefor a small number of points. The low-cost program has a naturalappeal to younger customers, helping credit unions to buildlong-term loyalty among this target market, and provides them withinstant gratification. RewardsNow's loyalty program is available tomore than 400 credit union customers of TNB CardServices.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER