Not Your Father's Lifestyle

Register now

Directors attending CUES Annual Conference here were told that marketing to young people is about more than just kids clubs-and that they shouldn't use their own experiences as guides.

Among the differences, noted speaker and author Constance Anderson: half of teenage girls ages 14 to 17 do the grocery shopping for their families; 75% of young people have tried online dating; young singles aren't waiting for marriage to buy their first homes, and more young people believe in the existence of UFOs than believe Social Security will be around when they retire.

For reprint and licensing requests for this article, click here.