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Member Showroom Launched

LATHRUP VILLAGE, Mich.-Michigan First CU here has launched a "member showroom" ( that offers members and the general public the ability to research a variety of new and used cars, schedule test drives, receive upfront price quotes and secure financing.

The customized tool is powered by Zag, a provider of private-label online and mobile car buying programs.

Michigan First is projecting consumers utilizing the "member showroom" will save an average of $4,302 off of the MSRP on new vehicles, based on customer transactions and incentives as of Q4 2010. If consumers find a lower purchase price within three days of completing the sale, Zag will refund the difference. The $570-million MFCU was offering a 1% loan rate cut for members who qualify for a loan and purchase a car through the member showroom before May 9, andplans to offer insurance services, too.


UWCU Introduces MoneyCoach

MADISON, Wis.-The $1-billion University of Wisconsin Credit Union here has launched MoneyCoach, a free financial education tool that utilizes the web to help users set and meet their financial goals

The program includes resources for consumers facing financial challenges and has more than 50 different modules available to help consumers learn ways to improve their financial status, such as information on budgeting and more complex topics like investing. Users can add and delete goals over time and choose what features of the program are most relevant to them. The program is being offered through a partnership with Educated Investor, and the software was developed from a database of financial education materials.


Mobile Mortgage Specialists Offered

WINDSOR, Ont.-Windsor Family Credit Union here has introduced Mobile Mortgage Specialists to help those members who can't make it to the branch during normal business hours. In fact, evening, weekend, office and home appointments aren't just available-the credit union said it encourages them.

WFCU has appointed a pair of dedicated mortgage specialists to serve both Essex and Windsor Counties.


MSU's Spartan Card Makes Debut

EAST LANSING, Mich.-The new Spartan credit card from Michigan State University FCU aims to not only boost school pride, but also to support programs at the university.

Named for the school's mascot, the card was created through a partnership with MSU's alumni association, which the credit union has long supported. MSUFCU has contracted to be the exclusive provider of university credit cards.

Founded in 1937, the credit union today has more than $1.9 billion in assets and more than 157,000 members.

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