Pennsylvania CUs Plan Large-Scale Media Campaign

Register now

Pennsylvania's credit unions have chosen the theme for the 2005 Statewide Network of Advertising in Pennsylvania (SNAP) billboards. The theme, "Credit Unions- Building Strong Communities by Investing in You," is supported by strong colors and features state-shaped community art.

Through voluntary contributions, nearly $175,000 was raised from more than 230 credit unions to fund the campaign. For the first time, two large billboards will appear along the Pennsylvania Turnpike-one on the westbound side between Harrisburg and Pittsburgh, and the other on the eastbound side between Harrisburg and Philadelphia.

This year's campaign also contains a new sponsorship with the Penn State Radio network for radio spots and program advertising during all home football games at Penn State University's Beaver Stadium this fall. In addition, several hundred billboards will be displayed across the state in October during International Credit Union Month, and several hundred radio and TV "Traffax" traffic reports in the five major markets.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER