Proof This CU Is Better ThanBanks
BOULDER, Colo. - (03/22/06) University of Colorado FCUrolled out a new website Wednesday at an Internet addressthats bound to raise a few hackles with the bankers:betterthanbanks.org. The site includes a link back to the creditunion's website where consumers can join U of C FCU and lists 17reasons to do business with the credit union instead of a bank. Thewebsite is being promoted on all print material as well asnewspaper ads and direct marketing campaigns. Rich Jones, marketingdirector for the $700 million credit union, told The Credit UnionJournal he could imagine other credit unions wanting to jump onthis campaign as well but added that some of the 17 differentiatorsare unique to U of C FCU, so other credit unions would have totailor the content for themselves. The roll-out of the new websitewas timed to coincide with the opening of the credit union'sseventh branch.