Shared Branching Launches TV AdCampaign

PITTSBURGH, Pa. - (08/11/05) -- Five area credit unions arefinancing a six-month advertising campaign to promote their sharedservice centers, one of the first television ad campaign focused onshared branching. The campaign will include 80 monthly televisioncommercials to be broadcast on WTAE--ABC Channel 4; web ads onWTAE's website; 12 real-time traffic watch billboards monthly; andsponsorship of the Health 4 Life Expo. CU Service Centers, thenational shared branching network, provides credit union memberswith more than 1,900 branches nationwide, including 28 inPennsylvania. The participating credit unions are: A-K Valley FCU,Lower Burrell; Clearview FCU, Moon Township; Omega FCU, Pittsburgh;Pittsburgh Central FCU, Wexford; and WEST-AIRCOMM FCU,Beaver.

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