Shared Branching Wins OscarPromo

March 08, 2006, 1:00 a.m. EST 1 Min Read

PITTSBURGH, Pa. - (03/08/06) -- Pennsylvania CU Service Centerskicked off the second phase of its marketing campaign with twoon-air ads airing during Sunday night's Academy Awards program onABC affiliate WTAE-TV, in the Pittsburgh area. The 10:34 p.m. addrew a market share of 24, meaning 24% of all households in thePittsburgh area were watching the program. The second ad ran at11:21 p.m. and earned a market share of 21. The six-month adcampaign will promote shared branching in the Pittsburgh area. Thefive credit unions sponsoring the ads were: A-K Valley FCU,Clearview FCU, Omega FCU, Pittsburgh Central FCU and WEST-AIRCOMMFCU.

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