South Carolina's CUs Launch TV Ads To Attack Predatory Loan Practices
South Carolina's CUs are running the following TV spot.
Playful music, scene is sheep, walking down the street with people, 'shopping' for a loan
VO: When you're shopping for a loan, do you look at just the monthly payment? (close up of sheep, looking from
You could go into the deal feeling all warm and fuzzy.(Sheep entering generic storefront of predatory lender with signage: "No $$$ down" "No credit check" "Low monthly Payment"
SFX: buzzers and/or clippers
VO: ...and come out with fees and terms that leave you feeling sheared. (Sheep existing with very sloppy shear cut)
Sheep reappears and speaks: It was baaaaaaad.
South Carolina's credit unions have launched TV advertising to boost awareness of predatory lending.
"We used (CUNA's) 'Comfort Zone' ads as a basis for our television advertising the last two years because it really
Anti-predatory lending legislation was introduced late in the spring legislative session at the state house, Pugh
"There just wasn't much time to get through the process," Pugh related. "The idea was to get the concept out there.
The league is also in the midst of a financial literacy series of advertisements, as well. "So, we have two