In a letter to Dan Mica, President and CEO of CUNA & Affiliates, Casselman introduced the Hispanic program he created with Family Security CU, and (as a Dave Letterman fan) offered "Ten Keys to Success.''
1. 360-degree vision
2. Ever increasing marketplace knowledge and Hispanic community outreach
3. Expanded and targeted Hispanic human resources
4. Increased and targeted financial resources
5. Long-term commitment
6. Long-term dedication
7. Full time integrity
8. Team management
9. Change management
10.Undying faith.
