Vast New Opportunities Beckon CUs ThroughInheritances

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MADISON, Wis. - (09/20/04) -- Billions of dollars of new fundscould be available to credit unions as baby boomers retire indroves and start planning their inheritances in the coming years,according to a new Filene Research Institute study. Those fundscould be captured through expansion of trust and will services,according to the study, 'Inheritances: Who Expects to Leave Moneyto Heirs?' The report provides information to help credit unionmarketers design services for different economic segments todevelop marketing plans for each segment, including development ofrelationships with beneficiaries and members planning to leave aninheritance.

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