Web-a-Thon Raises Funds For Biz Kid$ ShowOn PBS

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AUBURN, Wash. - (03/31/06) – Credit unions across thecountry responded to Thursday’s meeting with officials fromJunior Achievement by pledging almost all of the $2.4 million thetwo parties estimate they will need to produce a nationaltelevision show for Public Broadcasting on financial education forkids. The show, to be called Biz Kid$, would leverage creditunions’ expertise in financial issues and JuniorAchievement’s audience of an estimated four million kids toproduce a show that would be broadcast in schools all over thecountry, according to Washington CU League President John Annaloro,who helped organize Thursday’s national webcast from theJunior Achievement Enterprise Village here, where credit unionofficials from across the country met with representatives ofJunior Achievement and PBS. Before it was over credit unionspledged more than $2 million towards the broadcast, with thebiggest commitment of $250,000 coming from Boeing Employees CU andthe Washington CU Foundation pledging $100,000. Plans call for theprogram, to debut on PBS in October, to give prominent display ofthe credit union brand on the show, as well as on relatedmaterials, and on materials published by Junior Achievement inconnection with the show.

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