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PEFCU Donates $500,000

WEST LAFAYETTE, Ind.-The Purdue Employees Federal Credit Union announced a gift of $500,000 to Purdue Intercollegiate Athletics, a continuation of their efforts to benefit the university's 1.3 billion campaign for Purdue's fundraising effort.

The credit union's gift will be divided equally to help support the Tom Spurgeon Golf Training Center and the Dennis J. and Mary Lou Schwartz Tennis Center.

Calif. CUL Receives Awards

RANCHO CUCAMONGA, Calif.-The California Credit Union League has garnered a variety of awards for publications and communications.

The league received a silver award in the first annual Magnum Opus Awards for the league's manual for credit unions on understanding the multifaceted Hispanic community and how best to provide native- and foreign-born Latinos with financial services.

"The Hispanic Manual: Serving the Latino Community" received the award in the best overall editorial category. The Magnum Opus Awards are sponsored by "Publications Management," a monthly newsletter for marketers, in cooperation with the Missouri School of Journalism.

The California league also won five honors in the annual Pro and Blockbuster Awards sponsored by CUNA, including first place awards for last year's advertising campaign that blanketed Los Angeles-area radio with ads in which mythical creatures like Bigfoot dispelled misconceptions about CUs.

In the Blockbuster Awards, the League won first place for best radio spot and best advertising campaign budgeted more than $10,000 for the 2003 Los Angeles Cooperative Advertising Campaign. In the Pro Awards, the League took first place for best piece on the uniqueness of credit unions for its "Credit Union Careers" brochure.

CFO Council Focuses On Trusts

MADISON, Wis.-An estimated wealth transfer between $10 trillion and $52 trillion will occur in the first half of this century, making trust services an important offering of credit unions, states a recently released CUNA Chief Financial Officer (CFO) Council white paper.

"Trust Services" discusses the potential of having these services available for members, as this wealth transfer largely due to inheritance from the baby boomer generation increases.

The paper delves into the reasons that this market is opening up for credit unions, including changing state regulations and even the fact that people are becoming increasingly aware that they qualify for the services, which can minimize taxation and reduce probate during transfer to heirs.

For info: www.cunacfocouncil.org

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