Younger Borrowers Part Of 'Xtreme' Loan Promo
In an effort to increase its visibility in this beach community and increase the
The credit union, which changed its name from McDonnell Douglas West FCU on February 25, hosted a two-day
"They were things you can't drive by without seeing them," said Kerry Lewis, VP-marketing. "The monster trucks
According to Lewis, nuVision Financial's loan rates were already competitive with the market and the credit union
With an older field of membership, the credit union is very deposit heavy, he explained. "We changed our name in
The credit union also wanted to be thought of as not just another bank or CU, Lewis said.
"We want to be fun-as much fun as a financial institution can be," he said. "Still professional and responsible, but
Keeping with the extreme theme, the event also featured an appearance by the Playboy "Xtreme Team." Lewis said
"Members of the Xtreme Team compete in extreme events around the world such as snowboarding. They encourage
NuVision Financial, which serves 65,000 members and has $500 million in assets, estimated it needed to bring in
In addition, the CU generated eight real estate loan applications from attendees at the live event, he added.
"We have another event planned for the end of September, which will be even bigger," said Lewis. "This is taking us
Lewis said nuVision Financial operates under a federal association charter. In addition to serving employees of
He described the Counsel as an organization that educates California consumers about the state's products, with an
NuVision Financial is donating $5 to the Children's Miracle Network (CMN) for every loan it books during the