Brand Power - Individual Segments
August 09, 2005, 10:08 a.m. EDT 1 Min Read
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Brand Power - Individual Segments
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Published August 9, 2005 | |||
Consumer Credit | |||
2004 | 2003 | Score | |
1 | 1 | American Express | 8.52 |
2 | 2 | MBNA | 7.30 |
3 | 5 | Synovus | 6.46 |
4 | 4 | Capital One | 6.44 |
5 | 3 | SLM Corp. | 6.28 |
6 | 8 | Providian | 5.70 |
Megabanks | |||
1 | 2 | Bank of America | 7.29 |
2 | 4 | Wells Fargo | 7.25 |
3 | 1 | Citigroup | 7.22 |
4 | 7 | Wachovia | 6.84 |
5 | 3 | National City | 6.25 |
6 | 10 | JPMorgan Chase | 5.85 |
7 | 5 | U.S. Bancorp | 5.72 |
8 | 8 | SunTrust | 5.30 |
Superregional Banks | |||
1 | 2 | Mellon | 7.36 |
2 | 7 | Bank of New York | 7.20 |
3 | 1 | Fifth Third | 6.80 |
4 | 5 | State Street | 6.73 |
5 | 6 | BB&T | 6.69 |
6 | 3 | SouthTrust | 6.20 |
7 | 9 | Comerica | 6.16 |
8 | 4 | Regions | 5.99 |
9 | 8 | KeyCorp | 5.96 |
10 | 10 | PNC | 5.94 |
Mortgage Services | |||
1 | 2 | Golden West | 8.16 |
2 | 3 | Countrywide | 7.34 |
3 | 1 | Washington Mutual | 6.75 |
4 | 4 | Fannie Mae | 6.04 |
5 | 6 | Fidelity National Financial | 5.82 |
6 | 8 | Freddie Mac | 5.76 |
7 | 7 | First American | 5.54 |
8 | 9 | GreenPoint | 5.37 |
9 | 10 | Sovereign Bancorp | 5.14 |
10 | 5 | LandAmerica | 5.05 |
Insurance: Life, Health | |||
1 | 1 | Northwestern Mutual | 7.49 |
2 | 3 | New York Life | 7.03 |
3 | 2 | Massachusetts Mutual Life | 6.99 |
4 | 5 | TIAA-CREF | 6.70 |
5 | 8 | Prudential Financial | 6.53 |
6 | 7 | Principal Financial Group | 6.20 |
7 | 6 | MetLife | 6.15 |
8 | 4 | Aflac | 6.15 |
9 | * | Allianz Life | 5.46 |
10 | 10 | UnumProvident | 3.90 |
Insurance: Property, Casualty | |||
1 | 1 | Berkshire Hathaway | 8.52 |
2 | 4 | Allstate | 6.97 |
3 | * | Chubb | 6.62 |
4 | 3 | Progressive | 6.60 |
5 | 2 | AIG | 6.57 |
6 | 5 | Hartford | 6.54 |
7 | 9 | State Farm | 6.24 |
8 | 8 | Liberty Mutual | 6.02 |
9 | * | St. Paul Travelers | 5.83 |
10 | 10 | Nationwide | 5.78 |
11 | 11 | Loews | 5.70 |
Securities | |||
1 | 2 | Bear Stearns | 7.15 |
2 | 3 | Lehman Brothers | 7.10 |
3 | 1 | Goldman Sachs | 7.06 |
4 | 4 | Merrill Lynch | 6.88 |
5 | 5 | Morgan Stanley | 6.10 |
6 | 8 | Axa Financial | 5.51 |
7 | 9 | A.G. Edwards | 5.32 |
8 | 7 | Franklin Resources | 5.14 |
9 | 10 | E-Trade | 5.09 |
10 | 6 | Charles Schwab | 4.96 |
* Not ranked last year
Source: Fortune magazine
© 2005 American Banker