Brand Power - Individual Segments

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Brand Power - Individual Segments

Brand Power - Individual Segments
Financial companies ranked in Fortune's 'most admired' list
Published August 9, 2005
Consumer Credit
2004 2003   Score
1 1 American Express 8.52
2 2 MBNA 7.30
3 5 Synovus 6.46
4 4 Capital One 6.44
5 3 SLM Corp. 6.28
6 8 Providian 5.70
Megabanks
1 2 Bank of America 7.29
2 4 Wells Fargo 7.25
3 1 Citigroup 7.22
4 7 Wachovia 6.84
5 3 National City 6.25
6 10 JPMorgan Chase 5.85
7 5 U.S. Bancorp 5.72
8 8 SunTrust 5.30
Superregional Banks
1 2 Mellon 7.36
2 7 Bank of New York 7.20
3 1 Fifth Third 6.80
4 5 State Street 6.73
5 6 BB&T 6.69
6 3 SouthTrust 6.20
7 9 Comerica 6.16
8 4 Regions 5.99
9 8 KeyCorp 5.96
10 10 PNC 5.94
Mortgage Services
1 2 Golden West 8.16
2 3 Countrywide 7.34
3 1 Washington Mutual 6.75
4 4 Fannie Mae 6.04
5 6 Fidelity National Financial 5.82
6 8 Freddie Mac 5.76
7 7 First American 5.54
8 9 GreenPoint 5.37
9 10 Sovereign Bancorp 5.14
10 5 LandAmerica 5.05
Insurance: Life, Health
1 1 Northwestern Mutual 7.49
2 3 New York Life 7.03
3 2 Massachusetts Mutual Life 6.99
4 5 TIAA-CREF 6.70
5 8 Prudential Financial 6.53
6 7 Principal Financial Group 6.20
7 6 MetLife 6.15
8 4 Aflac 6.15
9 * Allianz Life 5.46
10 10 UnumProvident 3.90
Insurance: Property, Casualty
1 1 Berkshire Hathaway 8.52
2 4 Allstate 6.97
3 * Chubb 6.62
4 3 Progressive 6.60
5 2 AIG 6.57
6 5 Hartford 6.54
7 9 State Farm 6.24
8 8 Liberty Mutual 6.02
9 * St. Paul Travelers 5.83
10 10 Nationwide 5.78
11 11 Loews 5.70
Securities
1 2 Bear Stearns 7.15
2 3 Lehman Brothers 7.10
3 1 Goldman Sachs 7.06
4 4 Merrill Lynch 6.88
5 5 Morgan Stanley 6.10
6 8 Axa Financial 5.51
7 9 A.G. Edwards 5.32
8 7 Franklin Resources 5.14
9 10 E-Trade 5.09
10 6 Charles Schwab 4.96

* Not ranked last year

Source: Fortune magazine

© 2005 American Banker