Credit Card Companies by Ad Spending
June 29, 2007, 10:08 a.m. EDT 1 Min Read
View Table
Printer Friendly Version
Credit Card Companies by Ad Spending
| |||||||
Published June 29, 2007 | |||||||
American Banker's '06 Ad Spending Roundup | |||||||
Grand total | TV | Radio | Internet | Outdoor | |||
1 | American Express Co | 83,174.80 | 37,167.40 | 20,221.40 | 2,568.30 | 21,663.60 | 1,554.20 |
2 | Visa USA Inc | 67,122.30 | 48,519.40 | 14,593.10 | 588.8 | 1,695.50 | 1,725.50 |
3 | Mastercard International Inc | 61,746.40 | 53,094.20 | 4,813.10 | 1,035.60 | 2,222.20 | 581.3 |
4 | JPMorgan Chase & Co | 60,297.10 | 47,470.50 | 434.9 | 0 | 10,481.00 | 1,910.70 |
5 | Capital One Financial Corp | 47,688.60 | 44,212.20 | 0 | 37.1 | 3,439.30 | 0 |
6 | Citigroup Inc | 30,473.50 | 9.3 | 28,054.40 | 22.7 | 1,885.10 | 502 |
7 | Morgan Stanley | 12,429.80 | 4,035.10 | 6,346.70 | 49.6 | 1,998.40 | 0 |
8 | Washington Mutual Inc | 10,159.40 | 872.4 | 0 | 0 | 9,287.00 | 0 |
9 | Bank of America Corp | 2,626.80 | 2,048.50 | 325.6 | 0 | 252.6 | 0 |
10 | Sony Corp | 2,238.80 | 0 | 0 | 0 | 2,238.80 | 0 |
11 | Green Dot Corp | 1,806.30 | 1,806.30 | 0 | 0 | 0 | 0 |
12 | Upstar Financial Llc | 1,277.10 | 1,277.10 | 0 | 0 | 0 | 0 |
13 | Advanta Corp | 709.7 | 0 | 235.2 | 0 | 474.5 | 0 |
14 | HSBC Holdings Plc | 653.7 | 0 | 0 | 8.4 | 645.3 | 0 |
15 | Skylight Financial Inc | 519.1 | 500.9 | 18.2 | 0 | 0 | 0 |
Note: Spending reported under name of parent company
Source: TNS media Intelligence
© 2007 American Banker