Investment Brokers by Ad Spending

June 29, 2007, 10:08 a.m. EDT 1 Min Read

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Investment Brokers by Ad Spending
In the first quarter of 2007. Dollars in thousands Published June 29, 2007
American Banker's '06 Ad Spending Roundup
		Grand total	TV	Print	Radio	Internet	Outdoor
1	FMR Corp	77,061.30	32,323.90	6,923.20	488.2	36,390.60	935.4
2	Charles Schwab Corp	55,851.70	24,028.10	7,488.00	0	19,458.00	4,877.60
3	TD Ameritrade Holding Corp	48,322.90	20,860.40	2,666.30	0	24,796.20	0
4	Scottrade Inc	44,356.90	4,620.70	322.1	46.4	39,367.80	0
5	E-Trade Financial Corp	40,367.70	9,757.90	8,060.60	0	22,549.30	0
6	Citigroup Inc	18,393.60	10,937.30	4,128.20	2,426.70	117.4	784
7	T Rowe Price Group Inc	13,179.40	1,903.10	9,606.20	0	1,670.10	0
8	Morgan Stanley	11,201.40	3,601.90	6,527.30	0	1,021.20	50.9
9	Jones Financial Cos	9,771.80	5,467.40	4,009.70	58.7	93.8	142.2
10	Forex Capital Markets	9,471.20	0	0	0	9,471.20	0
11	Fisher Investments Inc	8,570.50	248.5	5,916.90	167.6	2,237.60	0
12	Sharebuilder Corp	8,518.90	276.9	0	0	8,242.00	0
13	Vanguard Group Inc	8,344.70	0	4,181.90	174.2	3,988.60	0
14	American Century Cos Inc	5,313.00	4,888.60	88.5	0	335.9	0
15	AG Edwards & Sons Inc	3,725.10	1,706.50	1,395.80	0	590	32.9
16	Ameriprise Financial Inc	3,561.40	0	0	0	3,561.40	0
17	Gain Capital	3,300.30	0	368.5	0	2,931.90	0
18	Merrill Lynch & Co Inc	2,983.10	575.9	2,015.40	0	389.2	2.6
19	Friedman Billings Ramsey Group Inc	2,736.10	2,736.10	0	0	0	0
20	Fxtrek.Com	2,346.80	0	0	0	2,346.80	0
21	Wells Fargo & Co	1,805.30	0	1,757.10	0	48.2	0
22	Hartford Financial Services Group Inc	1,758.70	119.8	1,593.20	0	30.9	14.8
23	Equinox Securities	1,707.70	0	0	0	1,672.60	35.1
24	Legg Mason Inc	1,517.30	0	1,350.10	0	0	167.1
25	FX Solutions	1,483.60	116.1	0	0	1,367.50	0