Top Banks and Thrifts in Ad Spending

December 22, 2006, 10:08 a.m. EST 1 Min Read

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Top Banks and Thrifts in Ad Spending
In the first three quarters of 2006. Dollars in thousands Published December 22, 2006
Click here for year earlier data
		Grand total	TV	Print	Radio	Internet	Outdoor
1	Citigroup Inc.	296,029	135,821	131,974	741	19,510	8,557
2	Capital One Financial Corp	236,722	189,563	9,564	2,903	33,307	1,386
3	JPMorgan Chase and Co.	234,218	109,132	84,825	9,283	16,958	14,021
4	TDBankorth/Ameritrade	227,442	83,195	42,321	1,836	104,751	1,622
5	Bank of America Corp	131,976	60,956	31,450	10,149	24,780	4,642
6	Washington Mutual Inc.	122,662	40,418	57,522	2,754	12,850	8,102
7	Wachovia Corp	105,488	52,844	41,241	6,584	3,113	1,705
8	Wells Fargo & Co.	63,159	17,632	16,042	10,302	6,087	5,202
9	Royal Bank Of Scotland Plc	55,129	28,677	21,972	1,783	785	1,911
10	UBS Ag	51,369	32,302	18,086	733	15	232
11	HSBC Holdings Plc	42,490	7,776	9,604	121	20,012	4,978
12	Countrywide Financial Corp	30,521	6,569	14,758	84	8,935	175
13	SunTrust Banks Inc.	29,600	1,297	25,369	2,662	67	204
14	Pnc Financial Services Group Inc.	28,729	5,311	17,031	4,714	1,147	526
15	National City Corp	26,633	4,629	14,726	3,679	137	3,462
16	ING Group	25,275	11,839	2,031	287	9,417	1,700
17	Citizens Bank	19,646	104	17,139	432	8	1,963
18	Fifth Third Bancorp	19,602	4,137	14,242	459	54	711
19	Golden West Financial Corp	18,886	0	18,885	0	1	0
20	Deutsche Bank	18,595	3,221	14,284	0	958	132
21	KeyCorp	17,694	1,556	13,539	1,388	4	1,208
22	Compass Bankshares Inc.	16,765	1,144	4,336	5,380	5,287	619
23	Barclays Plc	15,600	7,896	6,351	26	1,258	68
24	Credit Suisse Group	15,179	1,577	13,601	0	0	0
25	Amsouth Bancorp	14,225	867	8,020	4,358	0	980
26	BB&T Corp	13,814	3,239	8,570	1,911	3	92
27	ABN Amro	12,573	269	11,551	98	37	618
28	Commerce Bancorp Inc.	12,537	3,484	8,935	0	0	118
29	Bank of New York Co. Inc.	12,330	2,254	10,076	0	0	0
30	Sovereign Bancorp Inc.	11,205	280	9,967	201	415	344
31	U.S. Bancorp	11,005	5,615	3,942	174	201	1,073
32	Regions Financial Corp	9,676	5,169	3,502	0	5	1,000
33	BankAtlantic Bancorp Inc.	8,352	602	7,670	39	0	42
34	Bank of Tokyo-Mitsubishi Ltd	7,538	1,710	3,458	789	18	1,563
35	First National Bank	6,404	360	5,172	0	31	842
36	Northern Trust Corp	6,368	4	5,465	0	899	0
37	TCF Financial Corp	6,257	199	5,165	328	19	545
38	Banque Nationale De Paris	6,047	1,196	2,390	1,585	10	868
39	M&T Bank Corp	5,991	100	5,718	0	32	141
40	Huntington Bancshares Inc.	5,971	1,196	4,609	0	58	108
41	Astoria Financial Corp	5,954	0	5,954	0	0	0
42	Saul Centers Inc.	5,240	1,106	3,635	0	11	488
43	Guaranty Bank	5,037	204	4,715	115	3	0
44	Provident Bank	5,024	0	4,792	0	27	204
45	Ohio Savings Bank	4,953	1	4,952	0	0	0
46	Popular Inc.	4,832	65	4,709	25	0	33
47	Bank of Montreal	4,599	198	3,774	0	50	578
48	Republic First Bancorp Inc.	3,942	0	3,936	6	0	0
49	Webster Bank	3,938	93	3,053	363	0	429
50	Commerce Bancshares Inc.	3,910	3,571	82	0	0	256
51	Valley National Bancorp	3,667	0	3,453	0	9	204
52	Colonial Bancgroup Inc.	3,592	3	3,204	276	0	109
53	Marshall & Ilsley Corp	3,547	68	2,574	0	266	639
54	Bankunited Financial Corp	3,507	37	3,387	0	83	0
55	Comerica Inc.	3,471	222	2,905	201	104	40
56	Amcore Financial Inc.	3,190	0	3,163	0	0	28
57	Independence Community Bank Corp	3,186	0	3,186	0	0	0
58	Hudson City Savings Bank	3,165	0	3,165	0	0	0
59	Peoples Bank	3,037	6	2,524	9	3	496
60	Third Federal Bank	2,978	0	2,940	0	0	38
61	Flagstar Bancorp Inc.	2,629	507	1,907	55	58	101
62	Dollar Bank	2,559	17	2,221	0	65	256
63	Zions Bancorp	2,522	703	1,192	0	53	574
64	Mercantile Bancorp Inc.	2,500	9	2,471	0	0	19
65	Indymac Bancorp Inc.	2,376	0	2,363	0	13	0
66	Downey Savings Bank	2,306	0	2,306	0	0	0
67	Ironstone Bank	2,261	23	2,238	0	0	0
68	First Midwest Bank	2,179	3	2,040	0	16	120
69	MAF Bancorp	2,143	0	2,143	0	0	0
70	Sterling Bank and Trust Fsb	2,021	667	1,179	0	0	175
71	Dickinson Financial Corp	2,012	234	1,778	0	0	0
72	Marquette National Corp	2,003	15	1,975	0	0	13
73	RBC Financial Group	2,001	30	1,584	0	202	185
74	First Niagara Financial Group Inc.	1,931	3	1,644	0	0	284
75	Synovus Financial Corp	1,866	46	53	248	5	1,513
76	North Fork Bancorp Inc.	1,806	498	1,076	0	0	232
77	Associated Bancorp	1,765	0	1,506	0	0	259
78	Columbia Banking Federal S&L Assn	1,758	0	1,758	0	0	0
79	Apple Bank For Savings	1,674	0	1,674	0	0	0
80	Old Second Bancorp Inc.	1,666	0	1,666	0	0	0
81	Umb Financial Corp	1,656	0	1,609	0	0	46
82	Cullen/Frost Bankers Inc.	1,600	555	1,034	0	0	11
83	PFF Bank and Trust	1,595	0	644	75	0	876
84	Western Financial Bank	1,576	0	1,576	0	0	0
85	International Bank Of Commerce	1,536	1,100	247	0	0	190
86	First Citizens Banc Shares Inc.	1,533	142	1,274	0	0	118
87	Newalliance Bank	1,521	215	1,286	0	1	19
88	Investors Savings Bank	1,470	0	1,431	0	0	38
89	Kearny Federal Bank	1,317	0	1,317	0	0	0
90	Great Fl Bank	1,310	0	1,310	0	0	0
91	First Tn National Corp	1,285	232	902	0	11	140
92	Midfirst Bank	1,281	213	981	0	0	88
93	Coast Bank of Florida	1,269	0	1,177	0	2	89
94	Mizuho Corp Bank Ltd	1,261	0	1,261	0	0	0