Top Banks and Thrifts in Ad Spending
March 16, 2007, 10:08 a.m. EDT 1 Min Read
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Top Banks and Thrifts in Ad Spending
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Published March 16, 2007 | |||||||
| TV | Radio | Internet | Outdoor | |||
1 | Bank of America Corp | 63,489 | 17,405 | 22,497 | 4,826 | 15,503 | 3,258 |
2 | JPMorgan Chase & Co | 40,920 | 13,647 | 21,225 | 1,615 | 1,505 | 2,928 |
3 | Washington Mutual Inc | 31,320 | 6,978 | 20,574 | 614 | 1,969 | 1,185 |
4 | Citigroup Inc | 31,244 | 20,590 | 7,935 | 23 | 2,360 | 337 |
5 | UBS AG | 23,348 | 9,888 | 13,059 | 175 | 8 | 219 |
6 | Royal Bank of Scotland Plc | 15,518 | 7,023 | 7,650 | 127 | 70 | 648 |
7 | ING Group | 13,746 | 1,523 | 594 | 101 | 10,921 | 607 |
8 | Capital One Financial Corp | 13,205 | 682 | 1,154 | 1,163 | 9,942 | 264 |
9 | Wachovia Corp | 10,170 | 405 | 5,223 | 1,530 | 2,179 | 834 |
10 | PNC Financial Services Group Inc | 9,973 | 2,316 | 6,105 | 1,024 | 399 | 128 |
11 | National City Corp | 9,205 | 3,986 | 3,897 | 498 | 136 | 689 |
12 | HSBC Holdings Plc | 8,150 | 1,489 | 3,413 | 113 | 741 | 2,395 |
13 | Citizens Bank | 8,095 | 12 | 7,193 | 149 | 75 | 666 |
14 | Sovereign Bancorp Inc | 7,052 | 1,069 | 4,525 | 182 | 396 | 879 |
15 | Suntrust Banks Inc | 5,973 | 62 | 4,070 | 1,767 | 72 | 3 |
16 | Fifth Third Bancorp | 5,776 | 637 | 5,010 | 16 | 61 | 52 |
17 | Golden West Financial Corp | 5,430 | 0 | 5,430 | 0 | 0 | 0 |
18 | Deutsche Bank | 4,546 | 1,020 | 3,230 | 0 | 291 | 6 |
19 | Northern Trust Corp | 4,453 | 0 | 4,336 | 0 | 118 | 0 |
20 | Compass Bankshares Inc | 4,396 | 0 | 1,033 | 1,174 | 2,075 | 114 |
21 | Keycorp | 4,163 | 537 | 3,391 | 41 | 23 | 172 |
22 | Countrywide Financial Corp | 4,043 | 0 | 4,042 | 0 | 1 | 0 |
23 | Wells Fargo & Co | 3,926 | 919 | 895 | 649 | 478 | 985 |
24 | Bankatlantic Bancorp Inc | 3,737 | 1,123 | 2,613 | 1 | 0 | 0 |
25 | Toronto-Dominion Bank | 3,500 | 109 | 1,584 | 617 | 780 | 410 |
26 | Credit Suisse Group | 3,415 | 357 | 3,058 | 0 | 0 | 0 |
27 | Metropolitan Life Insurance Co | 3,101 | 0 | 2,661 | 254 | 78 | 107 |
28 | Regions Financial Corp | 2,948 | 1,519 | 953 | 0 | 1 | 474 |
29 | Amsouth Bancorp | 2,804 | 750 | 1,142 | 794 | 0 | 119 |
30 | Bank of Montreal | 2,797 | 0 | 2,204 | 0 | 49 | 545 |
31 | US Bancorp | 2,470 | 393 | 1,729 | 67 | 9 | 272 |
32 | Bank of Tokyo-Mitsubishi Ltd | 2,440 | 373 | 1,730 | 102 | 1 | 233 |
33 | Commerce Bancorp Inc | 2,371 | 441 | 1,846 | 0 | 0 | 84 |
34 | ABN Amro | 2,353 | 432 | 1,823 | 0 | 14 | 84 |
35 | Bank of New York Co. | 2,262 | 87 | 2,174 | 0 | 0 | 0 |
36 | Comerica Inc | 2,232 | 457 | 1,380 | 119 | 149 | 128 |
37 | Saul Centers Inc | 2,069 | 955 | 937 | 0 | 0 | 177 |
38 | Barclays Plc | 2,011 | 1,093 | 815 | 0 | 67 | 36 |
39 | Webster Bank | 1,877 | 99 | 947 | 710 | 0 | 121 |
40 | Marshall & Ilsley Corp | 1,808 | 69 | 1,466 | 26 | 0 | 247 |
41 | Banque Nationale De Paris | 1,637 | 63 | 427 | 1,053 | 0 | 93 |
42 | Commerce Bancshares Inc | 1,584 | 399 | 1,067 | 0 | 0 | 119 |
43 | First National Bank | 1,556 | 45 | 1,260 | 0 | 0 | 250 |
44 | BNP Paribas | 1,386 | 0 | 1,386 | 0 | 0 | 0 |
45 | Third Federal Savings & Loan | 1,349 | 0 | 1,348 | 0 | 0 | 0 |
46 | Republic First Bancorp Inc | 1,274 | 0 | 1,270 | 3 | 0 | 0 |
47 | M&T Bank Corp | 1,259 | 16 | 1,132 | 0 | 42 | 68 |
48 | Merrill Lynch & Co Inc | 1,242 | 0 | 1,242 | 0 | 0 | 0 |
49 | Guaranty Bank | 1,238 | 95 | 1,129 | 14 | 1 | 0 |
50 | General Motors Corp | 1,194 | 0 | 1,136 | 0 | 58 | 0 |
51 | Astoria Financial Corp | 1,188 | 0 | 1,188 | 0 | 0 | 0 |
52 | Ohio Savings Bank | 1,170 | 0 | 1,072 | 0 | 98 | 0 |
53 | North Fork Bancorp Inc | 1,096 | 125 | 801 | 0 | 0 | 170 |
54 | Mercantile Bancorp Inc | 1,001 | 0 | 1,001 | 0 | 0 | 0 |
55 | BB&T Corp | 991 | 82 | 452 | 320 | 6 | 131 |
56 | United Services Autos Association | 943 | 14 | 929 | 0 | 0 | 0 |
57 | Dollar Bank | 903 | 0 | 740 | 0 | 90 | 74 |
58 | TCF Financial Corp | 877 | 56 | 524 | 0 | 34 | 263 |
59 | Sterling Financial Corp | 822 | 765 | 57 | 0 | 0 | 0 |
60 | Sky Bank | 821 | 409 | 339 | 0 | 0 | 73 |
61 | Amcore Financial Inc | 805 | 0 | 797 | 0 | 0 | 9 |
62 | Zions Bancorp | 800 | 201 | 276 | 0 | 157 | 166 |
63 | MB Financial Inc | 785 | 32 | 636 | 0 | 0 | 117 |
64 | Hudson City Savings Bank | 781 | 0 | 781 | 0 | 0 | 0 |
65 | Popular Inc | 768 | 0 | 754 | 0 | 0 | 14 |
66 | Flagstar Bancorp Inc | 756 | 108 | 535 | 43 | 0 | 70 |
67 | Great Fl Bank | 744 | 0 | 743 | 0 | 1 | 0 |
68 | Bankunited Financial Corp | 738 | 10 | 723 | 0 | 5 | 0 |
69 | Dickinson Financial Corp | 734 | 31 | 703 | 0 | 0 | 0 |
70 | Colonial Bancgroup Inc | 733 | 6 | 684 | 2 | 0 | 41 |
71 | Newalliance Bank | 719 | 45 | 651 | 0 | 23 | 0 |
72 | Indymac Bancorp Inc | 706 | 0 | 699 | 0 | 7 | 0 |
73 | Midwest Bank Na | 691 | 0 | 594 | 0 | 40 | 58 |
74 | Whitney Holding Corp | 678 | 316 | 182 | 0 | 0 | 180 |
75 | MAF Bancorp | 673 | 0 | 673 | 0 | 0 | 0 |
76 | First Citizens Banc Shares Inc | 665 | 51 | 564 | 0 | 11 | 39 |
77 | Columbia Banking Federal S&L Assn | 665 | 0 | 665 | 0 | 0 | 0 |
78 | Mid-State Bank & Trust Co | 663 | 0 | 663 | 0 | 0 | 0 |
79 | Downey Savings Bank | 660 | 0 | 660 | 0 | 0 | 0 |
80 | Mizuho Corp Bank Ltd | 659 | 0 | 659 | 0 | 0 | 0 |
81 | Provident Bank | 615 | 3 | 545 | 0 | 0 | 67 |
82 | Charles Schwab Corp | 613 | 0 | 613 | 0 | 0 | 0 |
83 | Apple Bank For Savings | 603 | 0 | 585 | 0 | 18 | 0 |
84 | Peoples Bank | 598 | 2 | 423 | 0 | 1 | 172 |
85 | Cullen/Frost Bankers Inc | 594 | 197 | 378 | 0 | 2 | 17 |
86 | Banner Bank | 563 | 465 | 6 | 92 | 0 | 0 |
87 | Synovus Financial Corp | 553 | 0 | 13 | 0 | 4 | 537 |
88 | Marquette National Corp | 542 | 0 | 542 | 0 | 0 | 0 |
89 | State Farm Mutual Auto Ins Co | 529 | 0 | 529 | 0 | 0 | 0 |
90 | Huntington Bancshares Inc | 527 | 94 | 400 | 0 | 6 | 27 |
91 | Pff Bank & Trust | 519 | 0 | 201 | 15 | 0 | 303 |
92 | First Tn National Corp | 519 | 65 | 406 | 0 | 8 | 40 |
93 | First Midwest Bank | 517 | 0 | 425 | 0 | 25 | 67 |
94 | Commercebank Holding Corp | 498 | 239 | 0 | 0 | 0 | 259 |
95 | Intl Bank Of Commerce | 485 | 324 | 95 | 0 | 0 | 66 |
96 | Westdeutsche Landesbank Grzntrl | 454 | 0 | 454 | 0 | 0 | 0 |
97 | Univest Bank | 445 | 0 | 364 | 0 | 81 | 0 |
98 | Investors Savings Bank | 443 | 0 | 429 | 0 | 0 | 14 |
Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2007 American Banker