Top Banks and Thrifts in Ad Spending

March 16, 2007, 10:08 a.m. EDT 1 Min Read

View Table

Printer Friendly Version

Top Banks and Thrifts in Ad Spending
In the fourth quarter of 2006. Dollars in thousands Published March 16, 2007
		Grand total	TV	Print	Radio	Internet	Outdoor
1	Bank of America Corp	63,489	17,405	22,497	4,826	15,503	3,258
2	JPMorgan Chase & Co	40,920	13,647	21,225	1,615	1,505	2,928
3	Washington Mutual Inc	31,320	6,978	20,574	614	1,969	1,185
4	Citigroup Inc	31,244	20,590	7,935	23	2,360	337
5	UBS AG	23,348	9,888	13,059	175	8	219
6	Royal Bank of Scotland Plc	15,518	7,023	7,650	127	70	648
7	ING Group	13,746	1,523	594	101	10,921	607
8	Capital One Financial Corp	13,205	682	1,154	1,163	9,942	264
9	Wachovia Corp	10,170	405	5,223	1,530	2,179	834
10	PNC Financial Services Group Inc	9,973	2,316	6,105	1,024	399	128
11	National City Corp	9,205	3,986	3,897	498	136	689
12	HSBC Holdings Plc	8,150	1,489	3,413	113	741	2,395
13	Citizens Bank	8,095	12	7,193	149	75	666
14	Sovereign Bancorp Inc	7,052	1,069	4,525	182	396	879
15	Suntrust Banks Inc	5,973	62	4,070	1,767	72	3
16	Fifth Third Bancorp	5,776	637	5,010	16	61	52
17	Golden West Financial Corp	5,430	0	5,430	0	0	0
18	Deutsche Bank	4,546	1,020	3,230	0	291	6
19	Northern Trust Corp	4,453	0	4,336	0	118	0
20	Compass Bankshares Inc	4,396	0	1,033	1,174	2,075	114
21	Keycorp	4,163	537	3,391	41	23	172
22	Countrywide Financial Corp	4,043	0	4,042	0	1	0
23	Wells Fargo & Co	3,926	919	895	649	478	985
24	Bankatlantic Bancorp Inc	3,737	1,123	2,613	1	0	0
25	Toronto-Dominion Bank	3,500	109	1,584	617	780	410
26	Credit Suisse Group	3,415	357	3,058	0	0	0
27	Metropolitan Life Insurance Co	3,101	0	2,661	254	78	107
28	Regions Financial Corp	2,948	1,519	953	0	1	474
29	Amsouth Bancorp	2,804	750	1,142	794	0	119
30	Bank of Montreal	2,797	0	2,204	0	49	545
31	US Bancorp	2,470	393	1,729	67	9	272
32	Bank of Tokyo-Mitsubishi Ltd	2,440	373	1,730	102	1	233
33	Commerce Bancorp Inc	2,371	441	1,846	0	0	84
34	ABN Amro	2,353	432	1,823	0	14	84
35	Bank of New York Co.	2,262	87	2,174	0	0	0
36	Comerica Inc	2,232	457	1,380	119	149	128
37	Saul Centers Inc	2,069	955	937	0	0	177
38	Barclays Plc	2,011	1,093	815	0	67	36
39	Webster Bank	1,877	99	947	710	0	121
40	Marshall & Ilsley Corp	1,808	69	1,466	26	0	247
41	Banque Nationale De Paris	1,637	63	427	1,053	0	93
42	Commerce Bancshares Inc	1,584	399	1,067	0	0	119
43	First National Bank	1,556	45	1,260	0	0	250
44	BNP Paribas	1,386	0	1,386	0	0	0
45	Third Federal Savings & Loan	1,349	0	1,348	0	0	0
46	Republic First Bancorp Inc	1,274	0	1,270	3	0	0
47	M&T Bank Corp	1,259	16	1,132	0	42	68
48	Merrill Lynch & Co Inc	1,242	0	1,242	0	0	0
49	Guaranty Bank	1,238	95	1,129	14	1	0
50	General Motors Corp	1,194	0	1,136	0	58	0
51	Astoria Financial Corp	1,188	0	1,188	0	0	0
52	Ohio Savings Bank	1,170	0	1,072	0	98	0
53	North Fork Bancorp Inc	1,096	125	801	0	0	170
54	Mercantile Bancorp Inc	1,001	0	1,001	0	0	0
55	BB&T Corp	991	82	452	320	6	131
56	United Services Autos Association	943	14	929	0	0	0
57	Dollar Bank	903	0	740	0	90	74
58	TCF Financial Corp	877	56	524	0	34	263
59	Sterling Financial Corp	822	765	57	0	0	0
60	Sky Bank	821	409	339	0	0	73
61	Amcore Financial Inc	805	0	797	0	0	9
62	Zions Bancorp	800	201	276	0	157	166
63	MB Financial Inc	785	32	636	0	0	117
64	Hudson City Savings Bank	781	0	781	0	0	0
65	Popular Inc	768	0	754	0	0	14
66	Flagstar Bancorp Inc	756	108	535	43	0	70
67	Great Fl Bank	744	0	743	0	1	0
68	Bankunited Financial Corp	738	10	723	0	5	0
69	Dickinson Financial Corp	734	31	703	0	0	0
70	Colonial Bancgroup Inc	733	6	684	2	0	41
71	Newalliance Bank	719	45	651	0	23	0
72	Indymac Bancorp Inc	706	0	699	0	7	0
73	Midwest Bank Na	691	0	594	0	40	58
74	Whitney Holding Corp	678	316	182	0	0	180
75	MAF Bancorp	673	0	673	0	0	0
76	First Citizens Banc Shares Inc	665	51	564	0	11	39
77	Columbia Banking Federal S&L Assn	665	0	665	0	0	0
78	Mid-State Bank & Trust Co	663	0	663	0	0	0
79	Downey Savings Bank	660	0	660	0	0	0
80	Mizuho Corp Bank Ltd	659	0	659	0	0	0
81	Provident Bank	615	3	545	0	0	67
82	Charles Schwab Corp	613	0	613	0	0	0
83	Apple Bank For Savings	603	0	585	0	18	0
84	Peoples Bank	598	2	423	0	1	172
85	Cullen/Frost Bankers Inc	594	197	378	0	2	17
86	Banner Bank	563	465	6	92	0	0
87	Synovus Financial Corp	553	0	13	0	4	537
88	Marquette National Corp	542	0	542	0	0	0
89	State Farm Mutual Auto Ins Co	529	0	529	0	0	0
90	Huntington Bancshares Inc	527	94	400	0	6	27
91	Pff Bank & Trust	519	0	201	15	0	303
92	First Tn National Corp	519	65	406	0	8	40
93	First Midwest Bank	517	0	425	0	25	67
94	Commercebank Holding Corp	498	239	0	0	0	259
95	Intl Bank Of Commerce	485	324	95	0	0	66
96	Westdeutsche Landesbank Grzntrl	454	0	454	0	0	0
97	Univest Bank	445	0	364	0	81	0
98	Investors Savings Bank	443	0	429	0	0	14