Top Insurance Companies in Ad Spending

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Top Insurance Companies in Ad Spending

Top Insurance Companies in Ad Spending
In the first three quarters of 2006. Dollars in thousands
Published December 22, 2006
Click here for year earlier data
    Grand total TV Print Radio Internet Outdoor
1 Berkshire Hathaway Inc 157,738 135,005 3,538 0 6,476 12,718
2 White Mountain Insurance Group 78,667 76,815 0 1,581 271 0
3 State Farm 57,690 20,782 14,466 2,023 8,030 12,389
4 Nationwide Mutual Insurance Co 55,571 36,555 10,772 1,155 5,068 2,022
5 St Paul Travelers Co Inc 40,177 37,190 2,892 13 82 0
6 AIG American International Group Inc. 38,184 26,418 10,694 519 8 545
7 Metropolitan Life Insurance Co 34,244 19,928 10,417 604 2,528 767
8 Allstate Corp 26,841 2,691 9,212 3,179 3,820 7,939
9 Hartford Fin Svc Group Inc 24,620 14,247 9,856 69 169 279
10 Liberty Mutual Insurance Co 24,589 15,748 7,844 0 970 27
11 Zurich Financial Services Group 19,028 12,574 3,037 1,590 324 1,504
12 Progressive Corp 17,417 13,824 798 547 1,892 355
13 Massachusetts Mutual Life Insurance Co 12,571 11,631 940 0 25,142 0
14 New York Life Insurance Co 11,697 10,452 1,126 55 1 62
15 John Hancock Mutual Life Insurance Co 11,349 11,253 73 0 23 0
16 American Family Mutual Insurance Co 9,363 1,907 2,885 480 622 3,470
17 Northwestern Mutual Life Ins Co 8,714 6,027 2,687 0 0 0
18 Pacific Life Insurance Co 8,288 8,124 133 25 7 0
19 Aetna Inc 7,316 0 2,807 0 4,096 413
20 Allianz 7,029 6,017 882 97 33 0
21 Blue Cross & Blue Shield Association 3,662 16 3,645 0 0 1
22 Aegon 3,289 2,847 229 0 0 213
23 Mutual of Omaha Insurance Co 2,869 676 1,361 0 0 832


Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2006 American Banker