Top Insurance Companies in Ad Spending
December 22, 2006, 10:08 a.m. EST 1 Min Read
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Top Insurance Companies in Ad Spending
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Published December 22, 2006 | |||||||
Click here for year earlier data | |||||||
Grand total | TV | Radio | Internet | Outdoor | |||
1 | Berkshire Hathaway Inc | 157,738 | 135,005 | 3,538 | 0 | 6,476 | 12,718 |
2 | White Mountain Insurance Group | 78,667 | 76,815 | 0 | 1,581 | 271 | 0 |
3 | State Farm | 57,690 | 20,782 | 14,466 | 2,023 | 8,030 | 12,389 |
4 | Nationwide Mutual Insurance Co | 55,571 | 36,555 | 10,772 | 1,155 | 5,068 | 2,022 |
5 | St Paul Travelers Co Inc | 40,177 | 37,190 | 2,892 | 13 | 82 | 0 |
6 | AIG American International Group Inc. | 38,184 | 26,418 | 10,694 | 519 | 8 | 545 |
7 | Metropolitan Life Insurance Co | 34,244 | 19,928 | 10,417 | 604 | 2,528 | 767 |
8 | Allstate Corp | 26,841 | 2,691 | 9,212 | 3,179 | 3,820 | 7,939 |
9 | Hartford Fin Svc Group Inc | 24,620 | 14,247 | 9,856 | 69 | 169 | 279 |
10 | Liberty Mutual Insurance Co | 24,589 | 15,748 | 7,844 | 0 | 970 | 27 |
11 | Zurich Financial Services Group | 19,028 | 12,574 | 3,037 | 1,590 | 324 | 1,504 |
12 | Progressive Corp | 17,417 | 13,824 | 798 | 547 | 1,892 | 355 |
13 | Massachusetts Mutual Life Insurance Co | 12,571 | 11,631 | 940 | 0 | 25,142 | 0 |
14 | New York Life Insurance Co | 11,697 | 10,452 | 1,126 | 55 | 1 | 62 |
15 | John Hancock Mutual Life Insurance Co | 11,349 | 11,253 | 73 | 0 | 23 | 0 |
16 | American Family Mutual Insurance Co | 9,363 | 1,907 | 2,885 | 480 | 622 | 3,470 |
17 | Northwestern Mutual Life Ins Co | 8,714 | 6,027 | 2,687 | 0 | 0 | 0 |
18 | Pacific Life Insurance Co | 8,288 | 8,124 | 133 | 25 | 7 | 0 |
19 | Aetna Inc | 7,316 | 0 | 2,807 | 0 | 4,096 | 413 |
20 | Allianz | 7,029 | 6,017 | 882 | 97 | 33 | 0 |
21 | Blue Cross & Blue Shield Association | 3,662 | 16 | 3,645 | 0 | 0 | 1 |
22 | Aegon | 3,289 | 2,847 | 229 | 0 | 0 | 213 |
23 | Mutual of Omaha Insurance Co | 2,869 | 676 | 1,361 | 0 | 0 | 832 |
Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
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