Top Insurance Companies in Ad Spending

March 16, 2007, 10:08 a.m. EDT 1 Min Read

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Top Insurance Companies in Ad Spending
In the fourth quarter of 2006. Dollars in thousands Published March 16, 2007
		Grand total	TV	Print	Radio	Internet	Outdoor
1	Berkshire Hathaway Inc	36,233	27,606	238	0	3,172	5,217
2	White Mountain Insurance Group Ltd	23,208	23,027	0	70	111	0
3	St Paul Travelers Co Inc	22,140	20,210	1,924	0	5	0
4	Nationwide Mutual Insurance Co	21,760	15,450	4,375	163	1,148	623
5	State Farm Mutual Auto Ins Co	16,037	3,490	4,402	1,252	2,957	3,936
6	Liberty Mutual Insurance Co	12,668	5,924	4,805	0	1,936	4
7	Principal Financial Group	12,088	11,931	158	0	0	0
8	AIG American Intl Group Inc	11,029	9,042	1,987	0	0	0
9	Metropolitan Life Insurance Co	10,737	9,383	83	551	424	295
10	Allstate Corp	10,140	699	5,328	1,914	428	1,772
11	Blue Cross & Blue Shield Association	8,224	7	8,168	0	0	49
12	John Hancock Mutual Life Insurance Co	8,002	7,672	330	0	0	0
13	New York Life Insurance Co	7,474	6,873	243	251	0	108
14	Pacific Life Insurance Co	6,470	6,437	33	0	1	0
15	Zurich Financial Services Group	3,638	446	1,135	1,260	226	571
16	Quotesmith Corp	3,252	0	2,977	275	0	0
17	Prudential Financial Inc	2,930	2,892	10	0	0	27
18	American Family Mutual Insurance Co	2,796	790	848	64	185	911
19	Hartford Financial Services Group Inc	2,779	2,625	6	128	0	21
20	Northwestern Mutual Life Insurance Co	2,621	918	1,703	0	0	0
21	United Services Autos Assurance	2,577	14	2,139	0	0	423
22	Progressive Corp	2,275	839	108	0	1,261	68
23	Chubb Corp	1,872	0	780	1,092	0	0
24	Aegon Nv	1,398	1,296	31	0	0	71
25	Allianz Se	1,059	147	912	0	0	0