Top Investment Brokers in Ad Spending
December 22, 2006, 10:08 a.m. EST 1 Min Read
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Top Investment Brokers in Ad Spending
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Published December 22, 2006 | |||||||
Click here for year earlier data | |||||||
Grand total | TV | Radio | Internet | Outdoor | |||
1 | FMR Corp | 131,422 | 40,594 | 53,933 | 581 | 62,404 | 1,158 |
2 | Charles Schwab Corp | 130,767 | 50,770 | 21,751 | 0 | 56,327 | 1,919 |
3 | E-Trade Financial Corp | 100,100 | 12,905 | 23,211 | 246 | 63,688 | 50 |
4 | Morgan Stanley | 99,637 | 38,717 | 14,876 | 930 | 42,805 | 2,308 |
5 | Scottrade Inc | 83,860 | 3,453 | 2,040 | 400 | 77,967 | 0 |
6 | Forex Capital Markets | 46,006 | 0 | 0 | 0 | 46,006 | 0 |
7 | Merrill Lynch & Co. | 26,731 | 16,367 | 10,360 | 0 | 0 | 4 |
8 | Sharebuilder Corp | 26,366 | 0 | 42 | 0 | 26,324 | 0 |
9 | Jones Financial Cos. | 23,068 | 13,702 | 8,921 | 201 | 35 | 209 |
10 | Fisher Investments Inc | 17,874 | 0 | 1,680 | 0 | 16,194 | 0 |
11 | American Century Cos | 14,072 | 2,378 | 11,259 | 0 | 435 | 0 |
12 | AG Edwards & Sons Inc | 13,580 | 4,936 | 5,289 | 95 | 3,183 | 77 |
13 | Raymond James Financial Inc. | 8,780 | 3,723 | 5,051 | 0 | 2 | 5 |
14 | Fxtrek.Com | 6,950 | 0 | 0 | 0 | 6,950 | 0 |
15 | Refco Inc | 4,550 | 369 | 310 | 0 | 3,871 | 0 |
16 | Friedman Billings Ramsey Group Inc | 3,493 | 3,493 | 0 | 0 | 0 | 0 |
17 | Nuveen Investments Llc | 3,280 | 0 | 3,280 | 0 | 0 | 0 |
18 | Ameriprise Financial Inc | 2,626 | 0 | 0 | 0 | 2,626 | 0 |
Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2006 American Banker