Top Mutual Fund Companies in Ad Spending

View Table
Printer Friendly Version
Top Mutual Fund Companies in Ad Spending

Top Mutual Fund Companies in Ad Spending
In the first three quarters of 2006. Dollars in thousands
Published December 22, 2006
Click here for year earlier data
    Grand total TV Print Radio Internet Outdoor
1 T Rowe Price Group Inc 68,312 17,616 47,550 0 3,146 0
2 Vanguard Group Inc 30,064 0 21,835 0 8,229 0
3 Franklin Resources Inc 23,495 12,113 10,862 520 0 0
4 Sunstone Distribution Services 4,001 0 4,001 0 0 0
5 Ariel Capital Management Inc 3,948 0 3,948 0 0 0
6 Stilwell Financial Inc 3,501 0 3,501 0 0 0
7 Marsh & Mclennan Cos. 3,305 0 3,305 0 0 0
8 Mellon Financial Corp 1,867 271 1,596 0 0 0
9 Davis Distributors Llc 1,136 0 1,136 0 0 0
10 Excelsior Funds 1,132 0 586 0 546 0
11 Calvert Group 831 0 831 0 0 0


Note: Spending reported under name of parent company.
Source: TNS Media Intelligence
© 2006 American Banker