Top Mutual Fund Companies in Ad Spending

March 16, 2007, 10:08 a.m. EDT 1 Min Read

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Top Mutual Fund Companies in Ad Spending
In the fourth quarter of 2006. Dollars in thousands Published March 16, 2007
		Grand total	TV	Print	Radio	Internet	Outdoor
1	T Rowe Price Group Inc	20,100	9,055	9,931	0	1,114	0
2	Vanguard Group Inc	5,397	0	4,500	0	898	0
3	Franklin Resources Inc	4,534	1,172	3,362	0	0	0
4	Barclays Plc	4,372	0	3,987	0	385	0
5	State Street Corp	4,312	0	4,312	0	0	0
6	FMR Corp	2,924	0	2,924	0	0	0
7	American Century Cos Inc	2,787	337	2,161	0	289	0
8	American Stock Exchange Llc	2,297	562	1,501	0	235	0
9	Massachusetts Mutual Life Ins Co	2,063	1,968	95	0	0	0
10	John Hancock Mutual Life Ins Co	1,132	0	1,132	0	0	0
11	Deutsche Bank Ag	1,018	172	847	0	0	0
12	Sunstone Distribution Svc Llc	985	0	985	0	0	0
13	Hartford Financial Services Group Inc	863	2	862	0	0	0
14	Stilwell Financial Inc	831	0	831	0	0	0
15	Marsh & Mclennan Cos Inc	627	0	627	0	0	0
16	Mellon Financial Corp	612	0	612	0	0	0
17	Eaton Vance Corp	582	0	582	0	0	0
18	Ariel Capital Management Inc	550	0	550	0	0	0
19	Wachovia Corp	493	0	493	0	0	0
20	Profunds	492	0	475	0	17	0
21	Blue Investment Management	434	0	0	0	434	0
22	Davis Distributors	418	0	418	0	0	0
23	Unicredito Italiano Spa	405	0	405	0	0	0
24	Charles Schwab Corp	405	0	405	0	0	0
25	Powershares Capital Mgt Llc	375	0	375	0	0	0