Top Mutual Fund Companies in U.S. Ad Spending

May 16, 2006, 10:08 a.m. EDT 1 Min Read

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Top Mutual Fund Companies in U.S. Ad Spending
Dollars in thousands Published May 16, 2006
2005		Grand Total	TV	Print	Radio	Internet	Outdoor
1	T. Rowe Price Group Inc.	$42,231	$11,290	$29,933	$0	$1,009	$0
2	FMR Corp.	30,460	4,279	24,919	0	1,262	0
3	Franklin Resources Inc.	25,602	12,327	12,794	478	4	0
4	Massachusetts Mutual Life Insurance Co.	14,656	13,826	830	0	0	0
5	Hartford Financial Services Group Inc.	13,281	11,921	1,357	0	3	0
6	Barclay PLC	11,640	0	9,348	0	2,292	0
7	Vanguard Group Inc.	7,427	0	5,180	0	2,247	0
8	Stilwell Financial Inc.	6,695	497	5,855	0	343	0
9	American Century Cos.	6,147	113	6,032	0	2	0
10	Wells Fargo & Co.	5,371	0	5,371	0	0	0
11	Mellon Financial Corp.	4,352	541	3,801	0	11	0
12	Sunstone Distribution Services	3,431	0	3,431	0	0	0
13	Ariel Capital Management Inc.	3,147	0	3,147	0	0	0
14	JPMorgan Chase & Co.	2,305	0	2,305	0	0	0
15	Select Sector	2,295	0	2,046	0	249	0
16	State Street Corp.	2,143	1,119	1,023	0	0	0
17	Wachovia Corp.	1,876	0	1,876	0	0	0
18	U.S. Bancorp	1,671	285	1,386	0	0	0
19	Legg Mason Inc.	1,626	10	1,617	0	0	0
20	Charles Schwab Corp.	1,493	0	908	0	586	0
21	Marsh & Mclennan Cos.	1,407	0	1,407	0	0	0
22	Northern Trust Corp.	1,335	0	320	0	1,015	0
23	Excelsior Funds	1,298	0	1,297	0	0	0
24	Jennison Dryden	1,270	0	1,270	0	0	0
25	Davis Distributors LLC	1,268	0	1,268	0	0	0
26	Washington Mutual Inc.	1,139	0	1,139	0	0	0
27	Pax World Fund Inc.	1,015	0	293	0	722	0
28	Unicredito Italiano Spa	1,013	0	1,013	0	0	0
29	Calvert Group	976	0	975	0	0	0
30	Quasar Distributors LLC	931	0	373	0	558	0
31	ABN Amro	926	0	917	0	9	0
32	Fred Alger Management Inc.	831	0	831	0	0	0
33	Thornburg Mortgage Inc.	825	0	825	0	0	0
34	Metzler/Payden Funds	762	762	0	0	0	0
35	John Hancock Mutual Life Insurance Co.	750	0	750	0	0	0
36	Lehman Bros Holdings Inc.	750	0	376	374	0	0
37	Friedman Billings Ramsey Group Inc.	736	0	736	0	0	0
38	Quadriga Capital Management Inc.	729	0	623	0	106	0
39	Merrill Lynch & Co. Inc.	719	0	669	0	49	0
40	Pacific Life Insurance Co.	702	0	702	0	0	0
41	Phoenix Cos.	672	0	672	0	0	0
42	ING Group	597	0	544	0	53	0
43	Schwartz Investment Counsel Inc.	526	0	446	0	80	0
44	Prudential Financial Inc.	519	0	519	0	0	0
45	Northwestern Mutual Life Insurance Co.	458	0	456	0	3	0
46	Calamos Asset Management Inc.	444	0	444	0	0	0
47	Ameritrade Holding Corp.	414	0	0	0	414	0
48	Highland Capital Brokerage Inc.	390	0	390	0	0	0
49	Morgan Stanley	386	0	254	132	0	0
50	RS Investment Management	330	0	330	0	0	0
2004		Grand Total	TV	Print	Radio	Internet	Outdoor
1	FMR Corp.	$39,654	$3,242	$36,324	$0	$88	$0
2	T. Rowe Price Group Inc.	34,968	10,478	22,839	0	1,650	0
3	Franklin Resources Inc.	25,355	8,869	16,070	416	0	0
4	Hartford Financial Services Group Inc.	15,892	14,330	1,562	0	0	0
5	American Century Cos.	15,390	1,886	13,472	0	32	0
6	Massachusetts Mutual Life Insurance Co.	11,856	10,501	1,355	0	0	0
7	Barclay PLC	8,959	0	6,794	0	2,165	0
8	Stilwell Financial Inc.	6,217	4,077	2,056	0	84	0
9	Vanguard Group Inc.	6,040	0	5,309	0	731	0
10	Mellon Financial Corp.	4,581	516	4,065	0	0	0
11	Sunstone Distribution Services	3,153	0	3,122	0	31	0
12	Lord Abbett & Co.	2,799	0	2,799	0	0	0
13	Unicredito Italiano Spa	2,521	0	2,521	0	0	0
14	Fred Alger Management Inc.	2,373	0	2,373	0	0	0
15	Davis Distributors LLC	2,180	0	2,158	0	22	0
16	Charles Schwab Corp.	2,123	0	1,961	0	163	0
17	Wells Fargo & Co.	1,949	0	1,949	0	0	0
18	Merrill Lynch & Co. Inc.	1,624	0	1,624	0	0	0
19	Northern Trust Corp.	1,491	0	567	0	924	0
20	Ariel Capital Management Inc.	1,423	0	1,423	0	0	0
21	Calvert Group	1,314	0	1,314	0	0	0
22	E-Trade Group Inc.	1,099	0	1,099	0	0	0
23	Select Sector	1,034	0	1,029	0	5	0
24	Legg Mason Inc.	1,011	133	878	0	0	0
25	Ameritrade Holding Corp.	966	0	0	0	966	0
26	Thornburg Mortgage Inc.	929	0	929	0	0	0
27	State Street Corp.	883	0	883	0	0	0
28	Keycorp	818	0	818	0	0	0
29	St. Paul Cos.	705	0	705	0	0	0
30	Pax World Fund Inc.	683	0	203	0	480	0
31	Washington Mutual Inc.	646	0	646	0	0	0
32	ABN Amro	628	0	616	0	12	0
33	Quasar Distributors LLC	600	0	464	0	137	0
34	Morgan Stanley	591	0	316	211	64	0
35	Pacific Life Insurance Co.	577	0	577	0	0	0
36	Jennison Dryden	552	0	552	0	0	0
37	New York Life Insurance Co.	518	0	518	0	0	0
38	Profunds	475	0	475	0	0	0
39	Friedman Billings Ramsey Group Inc.	468	0	468	0	0	0
40	Excelsior Funds	464	0	464	0	0	0
41	Amvescap PLC	402	27	375	0	0	0
42	Matthews International Capital Management	323	0	10	0	313	0
43	Teachers Insurance & Annuity Association	296	0	296	0	0	0
44	Phoenix Cos.	288	0	288	0	0	0
45	Schwartz Investment Counsel Inc.	280	0	140	7	134	0
46	Al Frank Asset Management Inc.	219	0	219	0	0	0
47	Forward Management	199	0	199	0	0	0
48	Eaton Vance Corp.	196	0	196	0	0	0
49	Aetna Inc.	192	0	192	0	0	0
50	Waterhouse Securities Inc.	181	0	181	0	0	0

Note: Spending reported under name of parent company.

Source: TNS Media Intelligence