If you can improve your level of customer retention by just 5%, and sustain that improvement over five years, you can improve operating earnings by as much as 100%.

This astounding leverage is possible because of the lower costs of loyal customers as opposed to new customers. Added to this equation is the fact that loyal customers are the richest source of new customers and own more accounts per household than new customers.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.