A hefty level of stock selling recently by the officers and directors of Advanta Corp. has stirred some curiosity on Wall Street.

Since mid-February, 11 insiders at Advanta, a well-regarded consumer finance company in Horsham, Pa., have sold or disclosed they intend to sell 430,218 shares of its stock - worth about $14.4 million - according to CDA/Investnet, Fort Lauderdale, Fla.

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