Rural banks with assets between $100 million and $199.9 million and metropolitan banks with assets between $50 million and $99.9 million report the lowest advertising costs on a per-account basis in 1992. Asset size in millions Less than $50- $100- $200 Headquarters $50 $99.9 $199.9 and over Average Rural area $3.00 $3.15 $2.03 - $2.99Small city 3.39 3.58 3.63 $3.10 3.49Midsize city 3.19 6.11 4.53 5.18 4.48Larger city 7.12 7.84 6.63 3.59 4.66Metropolitan 4.19 2.33 5.93 6.97 6.31Average 3.18 3.70 4.35 4.94 4.13

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