Rural banks with assets between $100 million and $199.9 million and metropolitan banks with assets between $50 million and $99.9 million report the lowest advertising costs on a per-account basis in 1992. Asset size in millions Less than $50- $100- $200 Headquarters $50 $99.9 $199.9 and over Average Rural area $3.00 $3.15 $2.03 - $2.99Small city 3.39 3.58 3.63 $3.10 3.49Midsize city 3.19 6.11 4.53 5.18 4.48Larger city 7.12 7.84 6.63 3.59 4.66Metropolitan 4.19 2.33 5.93 6.97 6.31Average 3.18 3.70 4.35 4.94 4.13

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.