AIM Management Group has put on quite a show for the last five years,
But the next act the company has planned-becoming the No. 1 seller
To catch the market leader, Putnam Investments, AIM must quadruple its
"We are not content being No. 3 or No. 4," said Michael Vessels, the
"If our long-term goal was not to be No. 1, we shouldn't be in this
Prominence in the bank marketplace translates into hefty revenues: Banks
Mr. Vessels predicted that a number of initiatives under way at the
Many industry watchers doubt that AIM, which manages $90 billion of
Boston-based Putnam last year racked up $10 billion in new sales through
AIM has solid fund performance and a solid distribution system. But
"I can't give you one area where they have stood above the rest of our
"I have not heard any strategies they've put forward ... to set them
Louis Harvey, president of Dalbar, a Boston-based fund consulting firm,
"I haven't seen their presence in banks the way I've seen some major
But Mr. Vessels said AIM and its bank distribution business are
The company's merger with Invesco PLC last year-under a new holding
This year it also absorbed LGT Asset Management's GT Global mutual
AIM is also working to develop sales training programs that can help
And over the past five years it has expanded its wholesaler corps to 16
"We're very focused on the new look at AIM," Mr. Vessels said. "It's a
Mr. Vessels has made a believer of Centura Bancorp, a $6.3 billion-asset
Ed Hipp, president of the bank's retail brokerage, said AIM and Mr.
"He's got the vision," Mr. Hipp said. "He's got the wholesalers focused
Like many top executives around the mutual fund industry, Mr. Vessels
He spent five years at the company as a wholesaler and regional manager
All agree that AIM has made impressive strides in bank sales since that
By adding wholesalers and naming key account managers to cultivate more
AIM got a little help from the sharply rising stock market, which fueled
It now stands neck-and-neck with OppenheimerFunds as the third-biggest
"They were a late entrant into the market, and within a few years
"But I personally believe Oppenheimer has more potential in the channel,
As AIM has focused on its relationships with banks with at least $10
"Let's put it this way," said Curt Anderson, president of the retail
"We probably haven't seen an AIM representative here in two years."
Mr. Vessels said the company is working on that, but added that because
Because AIM has risen largely on the strength of its equity products-its
Oppenheimer's sales ratio, in comparison, is more like 6 to 4 in favor
Mr. Vessels agreed that could be a danger but said the company has a
It simply must make the investment community more aware of them, he
"Our ability to get that word out," he said, "is taking shape as we