American Express Co. next month will launch a rewards program offering discounts on merchandise bought with Amex cards.

The program, Custom Extras, is similar to American Express' Membership Rewards program for frequent traveler but will be free and will probably have many more partners than the 40 participating in Membership Rewards.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.