One of the fastest segments of the mortgage business is "affinity" lending - a cheap and efficient way to market loans by soliciting members of non-profits, trade groups, or other organizations with large memberships.

In recent years several major banks have set up affinity lending operations hoping to mimic the success of one of the fastest growing mortgage providers, PHH Mortgage Services in Mt. Laurel, N.J.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.