Under sunny skies in Las Vegas this week, officials from DealerTrack, the Garden City, N.Y.-based auto financing portal announced last week by J.P. Morgan Chase & Co. and Wells Fargo & Co., introduced their top officer.

But chilly winds from a Canadian company with a similar business model and plans to enter the U.S. market this summer may soon be bearing down on Mark F. O’Neil, president and chief executive officer of DealerTrack.

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