A new toll-free service from AT&T automates credit card transactions. Called AT&T's 800 Transaction Advantage, the service automates the process for credit card sales by guiding callers through a series of voice menus for the collection and processing of order and billing information.

The toll-free service combines interactive voice response and credit card validation technologies. It greets callers with a voice menu that prompts them to use their touch-tone telephones to enter such data as a personal identification number, dollar amounts, and their credit card number. Callers using a rotary phone can provide the information verbally.

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