When SAS chief marketing officer Jim Davis told a roomful of executives in Washington last spring that he "doesn't believe business intelligence is where the future is," it went off like a little bomb in the close-knit circles of financial technology.

Not that Davis seemed to be forsaking SAS' bread-and-butter business intelligence software empire, but because he put his finger on a much broader issue: the blind adherence to enterprise data. The predictive modeling, automated credit decisioning, risk management and business decisions made with confidence behind BI-bred numbers had proved to be a disastrously unreliable guide through the storm of a financial meltdown, and there are ramifications to come for institutions' books.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.